I reflect in the Huffington Post today about our decision to launch the most successful pancreatic cancer advertising campaign ever 4 years ago! “While no early detection test exists, raising awareness of pancreatic cancer is the first step towards early diagnosis and, ultimately, to save lives. “This is why, in 2014, we took the decision to run with an advertising campaign that promptly put pancreatic cancer into people’s consciousness across the globe …

Read the blog here: Huffington Post UK